Athena Chen

Athena Chen

Senior Strategist WGSN

Athena has worked extensively in the creative and fashion industry, delivering a strategic perspective on global mindsets and how brands can shape ideas through creativity and innovation. With bilingual expertise in tracking regional trends, she is receptive to market and cultural nuances, and provides businesses with insight into topics related to Asia.

Athena was previously features editor at WallPaper* China, covering product and cultural trends across fashion, art and design in Asia. She also held content and marketing roles at global fashion and beauty brands including Farfetch and L'Oréal.