Taiwan StartUp Interview - Flashfire

 2024-03-11 By: 台北市電腦公會

Founded by Sanmos Group which has been deeply involved in gaming peripherals for nearly three decades, Flashfire is committed to addressing the direct needs of gamers by providing them the best gaming products.

Leveraging the abundant resources and extensive experience of the Sanmos Group, Flashfire actively integrates innovative concepts, professional design, and solid quality to become an iconic brand created by gamers, for gamers. Flashfire’s parent company, Sanmos Technology, is a leading OEM/ODM manufacturer of gaming peripherals for many well-known brands worldwide.

Flashfire understands that only products developed with professional design, solid quality, and a user-centric approach can meet the future trends of gaming peripherals. This commitment and spirit embody the essence of the Flashfire brand.

Flashfire focuses on developing peripherals such as racing wheels, controllers, joysticks, chargers and audio devices for gaming consoles including Sony PlayStation, Microsoft Xbox, and Nintendo Switch.

Flashfire has not only established their place in Taiwan's e-commerce channels (Shopee, Momo, PC-Home, etc.) but has also collaborated with physical retail outlets and chains (Tsann Kuen, Carrefour, E-life Mall Corporation, Playtvgame, Game4Fun, etc.).

Moreover, Flashfire has exported their products to Europe, North America, Middle East, Japan, South Korea, and other countries, with over twenty foreign distributors signed.

Every Flashfire employees are seasoned gamers. From R&D, sales, to customer service. From product development to production, Flashfire approaches everything from the perspective of gamers. Flashfire actively engages with their community, listening to player feedback and suggestions seriously to become trusted partner for gamers.

With the global gaming market experiencing double-digit growth annually, Flashfire is adapting to the trend. In addition to continuing licensing partnerships with major gaming console manufacturers like Sony, Xbox, and Nintendo; Flashfire also actively expands their presence in cross-border e-commerce.

Flashfire focuses on implementing localization strategies for overseas product visuals and descriptions, aiming to carve out a new niche in the fierce global competition.

Reference: flashfire