WWHaT Digital - Digital Marketing Pioneer Startup set to change Taiwan’s marketing platform!

 2020-06-11 By: Louis Lu

WWHaT Digital, a Taiwan-based marketing/online marketing startup set to revolutionize the marketing industry within Taiwan and the Asia-Pacific region. WWHaT Digital is not just another ads manager or “search engine optimization” (SEO) agency spamming consumers’ inbox. WWHaT Digital provides innovative digital sales professional services, utilizing systematic online sales strategy, and proper implementation planning for its customers. Thus, through multimedia marketing, sales, content marketing and various tools; WWHaT Digital helps tech, manufacturing, SMEs, and small-medium enterprises to achieve their marketing goals. Wayne Hsu (CEO & Founder) of WWHaT Digital stated during the interview: “through WWHaT Digital’s online marketing system, we’ve proven through working with over 3 figures of clients that we can successfully launch new offers and products as well as scale million-dollar campaigns. Every month we generate millions of dollars in revenue for our clients utilizing our unique system that involves creating a bespoke strategy that marries Facebook/ Google ads, SEO, Direct Email, Webinar, Advertorial, Copywriting, and Email Automation.”

Currently, more than 80% of Taiwanese companies have utilized the use of digital marketing and marketing tools, and the usage rate on various social media platforms has exceeded over 70%. However, only approximately 34% of companies have established mobile and marketing websites, and yet due to the rapid advancement of digital technology, the current situation is not the only one that can be used to achieve its full marketing potential. In order to be successful within the digital marketing arena, one must have a “360 degree digital marketing mindset” in order to achieve success. According to Mr. Hsu, WWHaT Digital has 15 contract partners (The United States, Sweden, United Kingdom, India, and the Phillippines just to name a few) across entire global platform. WWHaT Digital’s team and partners consist of analysts, web designers, developers, writers, paid media specialists, and social media marketers, all of whom have years of experience in their respective fields to cater one’s marketing campaign to success. WWHaT Digital’s current cliental consists of Centurylink, Astra Cloud Holdings, Nextlink Technology (subsidiary of FarEas Tone telecommunication company), Microfusion, Mezzofy (HK) Limited, and MINISO just to name a few.

Further down the interview, Mr. Hsu also raised an interesting insight of the digital marketing world. This so called “pre-sale content” is the major element turns cold and skeptical readers into warm interested personnel that are more receptive to hear a company or an enterprise’s story and message. Mr. Hsu illustrated that “not only will this increase a company’s cold traffic conversations, but it will also lower one’s traffic costs if you run paid ads. Then, an optimized sales page copy and opt-in/ check out strategy increase your conversation rate and draws results home. Afterwards, engaging with your customers through social media platforms, email broadcasts, and automated email series nurtures your list and builds them into raving fans that are ready for more.” With this type of attention to detail and sharp insight has made WWHaT Digital became the winner (only winning participant from Taiwan) of 2019's MADCon top 100 marketing & advertising companies across the entire world.

Have You Heard of Startup Island TAIWAN

A good amount of effort by the government of Taiwan has been placed into promoting the startup ecosystem by allocating resources, pushing forward-thinking policies for innovation and entrepreneurship in the past few years. Consequently, the startup ecosystem of Taiwan is extremely active and thriving and becomes reputational worldwide.

Startup Island TAIWAN is an initiative that bonds both the startup community and government tightly, aiming to forge a national startup brand and overall image for the startups based in Taiwan. This sound initiative was formulated by consulting over 100 members of startup communities and collecting opinions from the Ministry of Science and Technology and the Ministry of Economic Affairs respectively. Startup Island TAIWAN symbolizes a journey from a startup island to the international arena. It stands for Diverse Culture, Daring Innovation, Leading-Edge Technology, and Endless Creativity, and demonstrates to the world the strong ambition and capabilities of Taiwan startups as well as their intention and ability to contribute to other startup ecosystems around the world.

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InnoVEX Online 2020 is available to global startups, extending beyond the traditional exhibitors' list function, it will provide online presence globally by means of integrating with related communities via effective channels for those who are unable to participate in InnoVEX 2020 holding in Taipei in September, InnoVEX Online 2020 also makes it possible for our partners to showcase products or press releases on the web page to gain market exposure and discover new business opportunities!