With its startup identity, Big-O Morfi Information Intelligence Corp., founded in 2023, was honored as an outstanding digital service provider by the Administration for Digital Industries, MODA.
The brand name “Big-O” combines the concept of information computation and the Greek word “μορφή (morfi),” symbolizing the essence of intelligence and information, as well as high-speed computing and efficient development.
Big-O aims to soar like a seagull, using smart technologies to enhance Taiwan's AI competitiveness and provide digital transformation solutions for Taiwan’s micro, small, and medium-sized enterprises (MSMEs) to help them integrate into the digital world and cloud development, promoting broader local application and implementation across industries.
In this era where digital business transformation and sustainable development go hand in hand, Big-O is building the “Green Chain Smart Co-prosperity Platform,” dedicated to offering innovative, intelligent, and ESG-aligned digital solutions for MSMEs and institutions.
With a focus on “green e-commerce, smart education, and innovative healthcare,” Big-O helps businesses swiftly enter the digital market, reduce transformation barriers, improve operational and service efficiency, and promote smart and sustainable growth.
Big-O’s core value is to provide simple and convenient digital transformation tools, quickly introducing generative AI and cloud-based services, incorporating blockchain for net-zero carbon emissions to achieve sustainable brand value. By integrating digital technologies, knowledge education, and smart healthcare, Big-O aims to create a “co-prosperity value ecosystem.”
Initially, Big-O offers "Micro-Business Solutions" as digital transformation tools for all industries. These solutions include cloud adoption, online store setup, and website design tailored for MSMEs. The company is currently optimizing its systems to enhance tool competitiveness.
Its “Micro-Business Solutions” serve as the company's initial offerings, with future upgrades incorporating AI for greater convenience, such as auto-generated copy and images—breaking away from traditional methods and reducing the burden on clients during content uploads.
Big-O states:“Breaking the mold of packaged services, letting customers choose their own tools.” Big-O challenges market norms by reversing the traditional product promotion process, introducing a “pay-as-you-go” model based on user needs and consumption behavior.
This helps demystify the online world for micro businesses and alleviates resistance caused by high pricing, winning praise from many customers. Encouraged by this, Big-O plans to launch supporting features such as point reward systems to boost user engagement and loyalty.
As a software company, Big-O not only provides core services like precision marketing, data analysis, promotional integration, and ad placement but also focuses on building “Three High” products—high convenience, high flexibility, and high scalability—powered by intelligence and empowerment.
With customized tools, Big-O helps businesses realize their ideas quickly, shorten product time-to-market, and continuously improve user experience, enabling differentiation and sustainable growth.
Big-O states that by integrating AI, big data analysis, cloud services, and automation, it strives to make “anything imaginable achievable through Big-O.” The company is shaping innovative business models and diverse application scenarios.
Through broader service offerings, Big-O seeks cross-industry alliances to co-create the envisioned “co-prosperity value ecosystem” and unlock new business opportunities.
In the future, Big-O plans to incorporate GenAI to address the common struggles of MSMEs, such as time management and product listings. Through hands-on workshops and full-service support, Big-O will assist seniors, second-career workers, single mothers, and aspiring entrepreneurs in quickly establishing online businesses.
Big-O also revealed that its system will support carbon emission calculation modules in the future, enabling the measurement of emissions from each product or service and helping MSMEs become “ESG smart e-commerce” players.
Big-O emphasizes that using cloud collaboration to support small-scale entrepreneurship, and introducing cutting-edge AI technologies to micro-businesses, represents real-world application that benefits Taiwan’s society. While aspiring to become a key player in Taiwan’s AI-driven tech ecosystem, Big-O also strives to be a benchmark provider of digital service software solutions.
Reference: Big-O Morfi Official Website