2026 speaker

Eta joined Canva in 2020 and currently leads Enterprise and Ecosystem Partnerships for Canva China, overseeing B2B revenue growth and partner development across the region. She holds degrees from Sun Yat-sen University and IESE Business School, and brings over a decade of experience in retail technology, digital transformation, and commercial strategy.

At Canva, Eta has championed a product-led growth approach to enterprise expansion, helping organizations rethink how they produce and scale content in the AI era. Her work sits at the intersection of AI adoption, brand governance, and creative operations — with a particular focus on how enterprises can move beyond AI experimentation to build systems that genuinely amplify human judgment at scale.